We recovered substantial confidential sums for small children in three different product liability cases against a large retailer who sold lawn tractors that failed to incorporate a simple and inexpensive safety device that prevented the operator from backing up the lawn tractor while the mower blade was engaged, i.e. a “no mow in reverse” device. We were able to establish that the retailer as well as the entire industry had been aware for decades of dozens of disturbingly similar incidents where small children were killed or maimed by the spinning blades of a lawn tractor operated by a family member. We were able to show that a simple no mow in reverse device would have prevented these incidents as well as the tragedies that befell our clients. In our cases, it was clear that the failure to incorporate the device into the design of the lawn tractors was purely a “profits over safety” decision.